---
company: Trendsales
title: Frontend Technical Lead
from: 2016
to: 2018
---

In 2015 Trendsales decided to build an entirely new platform. It became my responsibility to create a modernized frontend architecture. The work began in 2016 with just me on the project and consisted of a proof of concept version containing everything from framework selection, structure, style guides build chain, continuous deployment, and an actual initial working version. The result where the platform which I was given technical ownership over and which I, along with two others, worked on expanding over the next year. The platform is currently powering _m.trendsales.dk_. The project is build using React and state management are done using Redux. In addition to the of the shelve frameworks, we also needed to develop quite a few bespoke frameworks, in order to meet demands. Among others, these were created to solve the following issues:

- Introducing a new navigational paradigm
- Create a more flexible routing mechanism
- Be able to serve skeleton page, for page transitions while still being able to create complete server-side pages
- Ensure project flows between multiple systems such as Github, Jira, Octopus Deploy, AppVeyor and Docker